This was a simple demonstration of how Augmented Reality can turn retail environments into deep engagement experiential sites – using no more than an AR application-browser and a POS standee. The cost of scaling this is no greater than a brand’s current POS and logistics spend.
With a compelling CTA (in this case, an exclusive way to enter a competition for a trip to London), combined with BLE Beacon proximity push notification technology – to disrupt and ‘one-click’ capture foot traffic, shoppers are surprised and delighted. They are given a unique and memorable way to remember a cocktail recipe – and the brand gathers invaluable consumer insight data via the back-end dashboard.
Post time: 04-30-2017