Creating an Attractive and Dynamic Retail Display

Stores should not only help customers find what they are looking for, but they should also present a clean environment for them to shop in. Shelf displays give retail businesses a versatile and clean look with which to display their merchandise. Here are some key factors to keep in mind as you set up your own shelving displays.

Marketing research shows that shelving is the most important element in keeping your store neat and organized. Businesses that don’t have enough shelving are overcrowded, which makes it difficult for customers to find what they need. On the contrary, too much shelving makes for wasted space. Before ordering shelves for your business, carefully plan out how much of each type of display element you will need for your merchandise.

Businesses typically break three cardinal rules when it comes to shelving:

1. Shelves should not be overcrowded.

2. Shelves should not be empty.

3. Shelves should not be broken in any way.

The third rule is especially important because it presents a safety hazard that makes the owner liable for any accidents or damages. Along with its structural integrity, the overall design of your display is also important. Keep shelves at equal heights, and don’t put shelves on top of one another in such a way that makes it difficult to remove and replace products.

Most shelving units are mounted on what is called slatwall. Slatwall store fixtures are extremely versatile and come with a number of accessories to make the most of your shelves, including hardware, baskets, sign holders, and much more.

However you design your retail display, the most important thing to remember is to make the best use of every inch of space. An attractive, uncluttered display will be attractive to buyers and ensure a higher number of sales.


Post time: 01-30-2017