From Windowshopping To Retail Clicks: Mannequins With Beacon Tech Trialled In UK

Mannequins that send details of the clothes they’re displaying to nearby shoppers’ phones are being trialled in three UK bricks-and-mortar stores. The VMBeacon tech combines a low powered indoor transmitter Bluetooth beacon with shop mannequins or other visual merchandise — with the aim of turning windowshopping into retail clicks. The system also offers retailers a way to gain analytics on their windowdisplays — by generating reports on customer in-app engagement with display items, although users of the Iconeme app can choose which of their details (age, gender, location) to share with shops.

Post time: 02-19-2017