It is true that shopping for shopfitting products can be expensive but let us look at it this way, it is an investment in your business. At the end of the day, you are going to be using the shopfitting products for a long time to come. Here are some ways to help you make better decisions when it comes right down to picking the right products.
Communicate with the sales person – The basic principle is to go with someone you think is genuinely trying to help you pick the right shopfitting products, as opposed to someone who is trying to clear his or her stock. Is the sales person listening to you or merely rattling off about the benefits of this, the advantage of that? Good communication also means that the sales staff is actually listening to you instead of the other way around. The former is ‘assisting a customer’, the latter a ‘sales pitch’.
Branding and how long the company’s been around – One of the things about going for new companies run by inexperienced people is, yes, they are all ambitious and excited but do they REALLY know what they are selling? Do they know their products inside and out? Or have they just found something that they can make money out of? Having been around means that the company has a long list of loyal customers and have, in their possession, a list of company or individuals who are willing to sing praises about them.
Promotion and packaging – A good shopfitting products company will know how to package up their promotion in creative ways to help their customers save some money whenever they purchase something from them. For example, knowing that a kind of shelf is often bought by clothing companies, would they package a mobile wagon and a pagoda shelving system together with the clothes rack for a discounted pricing? Creative packaging not only help customers save money but also time because they no longer need to shop around for those items.
Do the shopfitting products stand out? – On what ‘stand out’ means, it simply means that does it not only complement the interior of your shop but have clean lines, bright colors that can potentially attract the attention of potential customers. Does it look innovative? Is it eye-catching? Did it catch your eye when you were checking other products out?
Based on this article, it might sound like such an arduous task picking out the right shopfitting product but it really isn’t. Try to keep to the above basic four and you should be alright.
Post time: 04-16-2017