While lighting has an important role to play across each and every aspect of our lives, when it comes to jewelry stores, there is no doubt that this same aspect increases in significance exponentially!
That is primarily because the importance of lighting in this case goes beyond just the functional value alone. Instead, what we begin to see is an all round marketing and promotional tool which can actually work towards increasing sales of jewelry, right around the year!
First up, we see that lights outside the store can be made in such a manner that they entice or attract customers towards the store. These can be in the form of sign boards, LED letter lights and so on.
Further, we find that the lighting inside the store plays an even more important role.
For instance, the jewelry inside the store gets accentuated incrementally, when you have the appropriate lighting setup inside it. As an example, you will find that the cuts on jewelry stones or the gleam on various pieces of jewelry is highlighted considerably when the store in question has appropriate lighting towards this end.
From a functional point of view, of course you will find that appropriate lighting ensures complete visibility under all circumstances. Otherwise, if people are unable to find their way around the store, then naturally sales will be affected drastically! And remember that it is just as important for the staff inside your store to see clearly, as it is for the customers; if the former are unable to see, they will be visibly challenged to showcase your wares to customers!
Across all of these aspects, as things stand today, we find that LED lights are perhaps the most suitable choice for jewelry lighting.
Firstly, they are offered in so many different shades or hues. So no matter what your personal penchant – or that which is mandated by the fittings and furnishings inside your store, you will easily find suitable LED lighting for the same. On the same lines, you would also like to note that LED lights can easily be dimmed or made brighter, unlike other sources of lighting which need to be maintained at a certain constant level of intensity.
Further, it is on the cost front that we find LED lights to be absolute winners. Firstly, they do not have a very high acquisition cost. Beyond that, we find that the durability in case of these lights is so high that once you install these lights, you may not need a replacement for as many as 10 years!
Surely, LED lights fulfill the need for special attention mandated by jewelry lighting, to the absolute hilt!
Post time: 08-08-2017