Mkt106 Chapter 16 Store Layout and Retail Merchandise Presentation Mind Map Dr George Mochocki



STORE PLANNING AND DESIGN
Store Design Objectives
Visual Merchandising
Store Layout
The Value of Selling-Floor Space
Aisles as Traffic Carriers
Common types of Layouts
Types of Merchandise Classifications
Other Planning Considerations
FIXTURES
Types of store fixtures include
SIGNS
Store Atmospherics
MERCHANDISE PRESENTATIONS
Learning customers’ movements and decision-making
Web Site Design


Post time: 07-17-2017