Merchandising is one of the most important facets of a retail business. It is critical to have an organized and sensible sales floor so that customers find their way around easily and have no trouble picking up what they need, and a few more things that they happen to want. The basics to quality merchandising are very simple, but also very imperative for a successful sales floor.
After deciding on the proper fixtures to display your merchandise, making sure those fixtures are utilized correctly will vastly improve your organization and visual appeal. If you are using slatwalls, gridwall panels, or free-standing shelving units, be sure to make good decisions about the height of each shelf and the types of products that go on each level. As a general rule, those larger, heavier items should be put on the bottom shelf. One reason for this is to prevent customers from having to lift them down from higher places, risking injury, but another is just to balance the entire display for both visual and safety purposes. For this reason, the lower shelves are usually a couple inches taller than those above it. For very small items it is could to include a couple of smaller shelves toward the top of the display. Shelves usually range from 15 inches to 10 inches depending on the height of the shelf and the sizes of the products. To help in the shelving process, first put the shelves in place and visualize the products in their places. Then put the products on the shelf. Without this step, changing the shelf heights can be quite a hassle when products have already been placed. Any sort of vertical retail display fixture should be treated with the same basic rules, whether they are other slatwall accessories, gridwall hardware, or wall hangers and hooks.
Merchandise labeling is possibly the most vital part of customer communication. If you have quality labels and signs in your store, your customers should not have to ask your associates many questions, thus taking a burden from your employees and providing customers with an easy solution to finding the products they need. Once you have positioned your products on their particular displays, they should never move. By keeping items in their original place you help repeat customers grab what they want without frustration. These products should also be labeled very clearly with the name and price of the product. There is nothing more annoying for shoppers than wondering about every price on every product and having to track down a sales associate every other minute.
There was a time when hiding your most popular products on the bottom shelf and making customers ask for prices was a viable retail strategy, but now that buyers have so many stores to choose from, you want to make their shopping experience as painless and enjoyable as possible. Sure, they might have to look at more products in your store while searching for the one they are looking for, but even if they do end up buying one or maybe two extra items, they will probably never return to your store again because of their frustration. Go through every 10-foot section of your store and make sure it is organized and labeled to create the most optimal retail experience. That is what customers are looking for above all else in the new age of product sales.
Post time: 07-28-2017