Retail Display – Improving Your Store Image by Featuring Established Brands

YOU ARE WHAT YOU SELL

Establish your retail brand equity that positively influences consumer behavior and make your address the preferred place to shop.

Research on purchase behavior in the US reinforces the importance of in-store advertising solutions given that the majority of buying decisions are made at the point of sale. As new products are released to the markets every day, creative display solutions are the key element to promote your brand. According to POPAI (Point of Purchase Association International)retail displays account for around 60% of total purchase volume made in-store.

An inviting store environment that includes attractive retail display design significantly affect shoppers’ perception of merchandise quality and price level tolerance. It is proven that a pleasing shop atmosphere with a professional employee image build customer trust and encourages visitors to stay longer, visit more regularly and purchase more. This is one of the most important efforts to make to establish differentiation from competitors and ensure higher margins.

Feature your big dollar products on an eye-catching retail display

A way to improve your retail image is to showcase well established brand products on an attractive retail display, which significantly improves the first impression of visitors. This is the most determining aspect for shoppers to associate the overall quality of your store environment. In other words if you present recognizable quality brands on a featured retail display at a dominant location, this impression will automatically spill over to your store’s image.

Brand awareness can be supported or enhanced by integrating graphics and signage to demonstrate special product information that decides whether or not customers accept to spend a higher amount for the featured merchandise. Communicate advantages or lifestyle values that makes this item special and coveted.

If you fail to promote your heavy dollar product on a high class retail display and provide a quality focused shopping experience, unavoidably your store will be associated with a budget mart with cheap no-name merchandise. You miss the opportunity to sell high margin products to prospective shoppers who choose to make brand purchase from your competitor with a higher rated store image.

Invest in a custom design solution to target your customer base

Custom retail displays are the most effective investment to make when you aim at highlighting brand products and achieving higher margins. Attractive retail display design is crucial for every successful retail location as the overall impression of your store environment are heavily influenced — not only by what you sell — but also by the way your products are presented. Additionally custom tailored retail display can draw attention from a targeted customer base by serving their design preferences and stand out from the competition.


Post time: 05-28-2017