If you are a retailer, display racks can considerably add to your sales. Recently, a research was carried out by POPAI (the Point of Purchase Agency International). It revealed that the majority of the modern consumers prefer making purchase decisions right at points of purchase. The research estimated that more than 60% of the purchases are credited to these retail displays. They happen to be the key promotional elements in retail stores.
Modern shoppers are usually overloaded with a wide variety of product info, promotions or advertisements. For converting higher margin of sales, retailers have to discover effective solutions that help their products get maximum amount of attention. And it’s even more important that you know you will compete for the maximum share of customer attention – especially in retail marketplaces.
Retail displays by nature, are in fact special merchandising fixtures which holds retail inventories or latest featured products. But in practical retail scenario, retail display racks can turn out to be superb if you want to attract your target customers’ attention – especially within a highly competitive retail store ground.
A classy display can increase your products’ perceived value. Thus you can expect to draw potential customers towards your merchandise. Various researches have revealed that in different categories, shoppers are willing pay as much as 50% higher for products that are displayed onto well-designed retail display racks or fixtures. It’s actually the expectation of the mainstream consumers that branded merchandise is showcased exclusively to exhibit value.
Eye-catching displays can improve sales. This becomes possible by gathering the awareness of consumers and attracting them for physically engaging with retail store products. It’s hard to convert sales when your merchandise is incapable of competing against other competitors.
Intelligent positioning does matter – especially when it comes to retail displays. Actually, such positioning may guide your customers in and through your retail store. In fact, smart positioning of products can lead your customers to the higher margin display areas. It is really important that you present your products just where it should be in your store. Branded retail displays can almost certainly ensure your profitability and sales.
Elegant looking retail display racks can highlight the paramount features of branded product. In fact, these racks can successfully market various brand names. And retail racks can include informative banners or signs which win maximum shoppers’ attention and brand image in many cases.
Post time: 02-28-2017