When you are in a place where you want your toy store to be everything that it can be, you’ll find that it is all about display. It is of course important to have a variety of toys available to your customers, but if you do not show them what you have, it’s going to be hopeless. Take a moment to consider the fact that a customer will come in to seek something specific and that you have a chance to sell them more before they leave. Even if you are not personally pitching something to them, the right display can catch their attention just as they are getting ready to make their purchase. What tips can you use use to make sure that you catch their eye at the right time?
The first thing that you need to consider when you are thinking about displaying toys in your store is color. You are lucky in that toys are frequently already brightly colored and this can make things a lot easier on you. What you need to do is to make sure that the colors that are used in the toys don’t clash too much. Many customers already find that toy stores are a little bright and overbearing for them, and when you make it a point to keep the colors and the bright displays to an attractive level, they are going to be in a much better mood to spend money.
When you want to utilize the power of the impulse buy, make sure that you utilize the front of the store near your aisles and cash register. Make sure that everything that you put up there can be suddenly picked up and carried; an impulse buy item is seldom going to be something that you have to pull down for the customer or that they have to get a representative to help them with. Instead, make sure that the items that you are positioning for impulse buys are small, easy to grab and colorful. This can go a long way towards helping your customers take what they want. When they already have their wallets out is a good time to show them interesting toys!
Remember that you should consider the height of things and who sees what. When you want to push a certain product, make sure that you position it at eye level of the adults. Placing things at eye level for the children is a good idea as well, but think about where the eye lands naturally. End caps are also great because then you are going to be able to catch their eyes as they round the corner End caps should have your most popular merchandise and it should be convenient for the customer to get to.
Take a moment to consider how displaying toys in your store might work. There are so many great options available to you, so find out how you are going to present your store and your toys!
Post time: 05-05-2017