Gone are the times when you could just enter a trade show without too much prior preparation. These days, companies need to have a professional trade show display to succeed and increase their business. There are many choices available to participants in such a show. They can rent their booths and displays, have them custom-built, and buy second-hand displays or a combination of all three. There are many choices open to you when you decide to participate in a show. Making the right choice depends mainly on your budget, the number of shows you plan to participate in and the image you wish to present to your customers and competition.
The following are some of the different trade show display styles available in the market:
• Table top displays
• Banner stands
• Portable displays
• Pop-up displays
• Backlit displays
• Modular displays
• Custom displays
Table top displays are used in small spaces where there is enough room to set up a few tables. These displays are usually pleasing to the eye, streamlined and can catch the attention of the audience. Unlike previously when these displays were boring and stultified, you can get table top displays in different designs like three-panel displays. With the right graphics, they give the appearance of a 3-D panel that looks very eye-catching.
A banner stand is usually a frame that is held up on a stand. These banner stands can be used at the trade show entrance to announce the presence of your company. It can also be used in the booth when you need small exhibits to showcase your company. The right graphics displayed tastefully on the banner can speak about your company and its products. Banners can be used as individual displays or in combination with a larger display set-up.
Portable displays are designed with transportability in mind. The panels that make up these booth displays are usually dismantled and then set up. They do not need nuts, bolts, and screws to fix up. There are interchangeable parts and hence they can be customized to suit various settings. A pop-up trade show display is ideal for smaller booths and you can take it along when you travel to other cities for a show. They are versatile for they can be folded into small boxes and transported easily. When opened out, pop-ups can be modified into different designs to give a new look every time.
They can be set up and dismantled in a few minutes, making them easy for even a single person to handle. If used on top of tables along with lighting, they can make a very effective and stand-out display. All displays can be used with backlighting to make then more effective. The light can draw attention to your booth and if the right lighting colors are used, they can emphasize various aspects of your display in a very dramatic manner.
Large corporations that have a big marketing budget can spend on custom trade show displays. They may even have more than one display unit to use at different shows. These units make important investments and they can be elaborately designed. Companies can use their imagination to build creative displays that will draw attention. In fact, if they take part in the same shows each year, they may use new themes to make their displays unique every year. Since they have the budget, they can build new displays each year or renovate their old ones to look new.
Custom displays allow you to create effective sales messages. They can incorporate contemporary designs, new display techniques and unique graphics. The last type of exhibit display is the modular unit. This again is a portable and flexible display model. It is made up of various parts that can be arranged to suit changing themes of trade shows.
The choice of the display unit really depends on the budget and number of shows you plan to attend. For small start-ups, using table-top and pop-ups are right for their first few shows. They can get a feel of what it means to attend a trade show and keep adding to their display units as their business expands. Renting a display unit is also an economical option. It also offers you the chance to keep changing your display each time to suit the show you attend.
Post time: 04-21-2017