One of the biggest mistakes a retailer can make is not purchasing or purchasing too few jewelry displays and jewelry boxes. Displays do more then organize your jewelry, they help bring the customers eye toward your products. Avoid all displays with bells and whistles. The best displays are the basic ones, after all you do not want to bring attention to the jewelry display but to the jewelry which is on it. Good displaying ideas are color groupings. Many retailers divide their different styles of jewelry according to the color of the display, in effect creating areas of their stores that draw attention to each general style of jewelry. It’s never a good idea to mix display colors as this gives the appearance of a mish-mash of jewelry and therefore lowers the perceived value of your jewelry. You want to use displays to enhance the value, dividing your store into sections of colors works well, especially when using classy colors such as burgundy, navy blue and red.
Many experienced retailers also purchase jewelry boxes not just to give to their customers upon completing a sale but to display their jewelry in. The selection of boxes depends on the quality and style of the jewelry being sold. Again you want the customers eye to go towards the jewelry and not the jewelry box. The box needs to simply bring their attention to your jewelry. Higher quality jewelry needs to be displayed in higher quality boxes such as Rosewood or Leatherette style boxes. Displaying your jewelry using jewelry boxes also increases sales of lower end jewelry. Usually cotton filled jewelry boxes are sufficient here. But to give particular affects use colors such as Black Glossy, Cocoa Boxes or Kraft Jewelry Boxes. These draw the customers eye better than plain white. Also make sure the cotton filled boxes you purchase are made in the USA and not thin paperboard. There are too many Chinese made cotton boxes on the market today, avoid those as you do not want your jewelry displayed in a poorly looking box. Doing so obviously ruins the entire affect.
When first setting up your jewelry in displays and boxes test different ideas. Setups vary according to the type of store you have. So don’t be afraid to move and change things around to determine what works best for you.
Post time: 02-03-2017