Corrugated printing is an excellent way for a business to make a major statement at a point of sale. It is a technique familiar to anyone who has ever been inside a store. Large colorful stand-up displays are eye-catching and often interactive. Digital corrugated displays are everywhere in retail locations. We see them in the grocery store holding bags of chips in stacked compartments, in the drug chain holding sun glasses, in the book store holding CDs and DVDs, and countless other places with a myriad of products. Some are life sized cutouts of our favorite sports figures and some are shipping cartons that, with the right fold and insert techniques, become a stand up display.
There are several shapes of these displays known by different names such as:
• Floor stands: These are the corrugated displays common at point of purchase displays. Generally they are free standing and hold products in compartments stacked in a grid pattern.
• Power wings: These are tall and flat, and designed to stand against a wall. They sometimes are compartmentalized and sometimes hold peg hooks.
• Dump bins: Often drop off points for DVDs, recycling items like old eye glasses, and surveys. These generally have a slot for depositing something with advertising above.
• Speed tables: Used for CDs, books, clearance items or anything that requires a flat horizontal display designed to be on one level for impulse purchases.
• Counter tops: Exactly as the name implies, these are the hardest to place in a business. Everyone is competing for the spot where customers have their wallets out and displayed items sell rapidly.
Corrugated displays are produced by a digital printing method either directly onto cardboard or fiber board, or on a large printed label applied to the display surface. The latter method produces a more vibrant color and clarity. Because the cost of cutting a large custom die for standard printing is so high, these large displays are always produced digitally.
Before corrugated printing displays can be set up at a point of sale, the buyer or manager will want to see what the finished product will look like. Because of this, manufacturers are required to invest a great deal of money into the design and production of these displays before they even have approval. A simple drawing is not acceptable. That is why the costs of these displays must be kept to a minimum and they must be ready to ship immediately after approval. Digital corrugated displays give them more options at an outstanding value.
Post time: 10-12-2017