An attractive product display can help in luring customers inside a store, enables promotion of a slow – moving or rare moving item, announcing a new product arrival, discount sales and celebrates a season or a festivity. If a store front has one or more display windows, it is an added advantage. For any retail outlet, it is a necessity to have at least one display window that will help in leading your customers into the retail outlet or promoting a product, making it one of the most proven forms of visual advertising in the present – day.
Stores With No Window Displays
Not all stores have the window display advantage. Stores that are located inside large malls or designed specific structures may not boast of window and hence the topic of having displays is ruled out. But retail outlets that find themselves in this situation need not despair as there are many beautiful places inside the store where beautiful displays can be built. This can be done with a little observation of the traffic flow inside the store. Any store has a focal point where customers tend to crowd, this should be chosen as the ideal spot for store displays.
There are plenty of individuals who are specializing in visual merchandising in the present day and the ideal way is to hire any one of these professionals to do the job for a retail unit. However, for those who are working on a stringent budget, the following tips will help in creating an attractive display that will lure in customers and increase sales.
Everything starts from the paper. The first step is planning. It is important to consider what needs to be accomplished and a neat plan needs to be chalked around it. The first step in planning is to determine the budget followed by the central theme. Sketching out the display plan on paper is the best way to go about it. Merchandise and props that need to go with the display need to be gathered. All the materials that need to be used must be clean – racks, windows, tables, etc. For building it is important to choose a slow time of the day when the customer traffic is the least.
Once the planning part is done, it is time to get prepared for the items that are needed for the display. It is important to have a visual display tool kit on hand that will help in saving plenty of time and energy while preparing the actual display. Some of the common things that need to be in this tool box are; pins, double – sided tapes, stapler, scissors, glue guns, hot glue sticks, tape measure, monofilament fishing line, utility knife, screws, hammer, nails, screw driver, marker, pencil, notepad, paper towels, signage, sign holders, glass cleaners, non merchandisable props, etc.
Constituents of Effective Visual Merchandising
Balancing the Display
An asymmetrical balance is the way to go rather than symmetrical when it comes to display. An asymmetrical balance creates different degrees of interest which is essential for any retail unit. The abstract designs draw attention of customers rather than mirror image replicas. It is important though to ensure that there is a neat balance of such asymmetrical displays. Crowding can backfire the very idea of attracting positive attention, and hence it is important to have what is necessary in a neat and organized fashion ensuring that there is no clutter.
Size of Objects
Size matters in displays as it helps to attract attention – the bigger it is the better. Therefore it is imperative to place the larger and bigger items first in prominent places and then move on to the not so larger ones. Also this helps in planning better as the larger ones occupy more space. The smaller items can be worked around the larger ones. It is necessary to ensure that product promotions or seasonal highlights are part of larger displays.
Choice of Colors
Choice of colors can help in attracting attention. It needs to be in line with the theme of the merchandise or the retail store. Gaudy colors needs to be avoided as it can put off even an interested customer until and unless it is part of the scheme of things.
Lighting and Focal Point
The focal point for any display is the place where the props and the background actually come together. It is important to have the most important items at the focal point and the lighting needs to be fitted to accent the focal point as well. Lighting needs to complement the display and it is recommended not to have serial lights until and unless the design demands so.
Post time: 08-17-2017